Television 100%
newspaper
Who are we marketing to?
largest group is young woman 12-24 because they aren't paying rent and use money for makeup.
Female spend 64 billion dollar on makeup a year. Trying to look 5 years older for younger.
Older trying to look 5 years younger.
Example of cliance is Coca-Cola, nike,
Market research
producer
Media: Only group who advertise was only facebook group.
Tv, newspaper, internet, radio
different advertising
- avante garde
- facts and figures
- weasel words
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